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Company Profile
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Casper Sleep Inc – Company Profile
Casper Sleep Inc (Casper) is a designer, manufacturer and retailer of sleep products. The company’s products include mattresses, duvets, weighted blanket, glow light, dog bed, pillows, bed frames, adjustable bed frames, sheets among others. It markets its products under the brand names Casper. It collaborates with retail companies across the world to sell its products. Casper works in partnership with Amazon, Costco, Hudson's Bay Company, Target and others. It also markets its products to different countries through e-commerce platform. Casper...
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Thematic Analysis
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Direct to Consumer in Retail – Thematic Research
Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on...
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